Branding
Don't Just Build Your Brand. Protect It.
A great logo is only the beginning.
Your brand can become one of your business's most valuable assets. It's the name customers remember, the image they recognize and the reputation they associate with your products and services.
At Muskoka Graphics, we can help you create a professional visual identity — but our branding services don't necessarily have to stop when the logo is finished.
We can also help you take the next steps toward protecting the brand we've helped you create through Canadian trademark registration.
A Logo Isn't Automatically a Protected Trademark
It's an important distinction many new business owners don't realize.
Registering a business name doesn't automatically give you trademark protection. Neither does incorporating your company or registering the matching domain name.
A registered Canadian trademark can provide important additional protection for the name, logo or other distinctive elements that identify your business.
That's why we encourage our branding customers to think beyond simply:
“What should my logo look like?”
“How am I going to protect the identity I'm building?”
Muskoka Graphics Is More Than Just Logo Design
From an Idea to a Brand Worth Protecting
Muskoka Graphics can work with you through the different stages of developing your business identity.
Brand & Logo Development
We can create a distinctive visual identity designed around your business, your customers and the message you want your company to communicate.
Preliminary Trademark Research
Before investing heavily in a new identity, it's smart to investigate whether similar trademarks already exist. Canada's trademark database contains both existing registrations and pending applications.
Trademark-Ready Artwork
If your logo is going to become part of a trademark application, we can prepare clean, professional artwork suitable for the process.
Assistance With the Trademark Process
We can help you understand the steps involved and assist with preparing the information and materials you'll need to pursue Canadian trademark registration.
When circumstances require legal advice or representation by a registered trademark agent, we'll recommend that you work with an appropriately qualified professional.
Why Trademark Your Brand?
Registering a trademark isn't simply about putting a little ® beside your logo.
Canadian trademark registration can provide proof of ownership and exclusive rights to use the registered trademark across Canada in association with the goods and services covered by the registration.
Registration is currently valid for 10 years and can be renewed, allowing a successful brand to remain protected as the business grows.
A registered trademark can also make it easier to protect your brand against imitation or misuse and can create opportunities to license your trademark to others.
Think about the time, money and effort that goes into building recognition for a business.
Your advertising builds your brand.
Your website builds your brand.
Your signs build your brand.
Your social media builds your brand.
Your reputation builds your brand.
The more successful you become, the more valuable that identity can become.
That's why protecting it should be part of the conversation.
Start With The Bigger Picture
Whether you're starting a new company, refreshing an established business or replacing a logo that simply doesn't represent you anymore, Muskoka Graphics can help you look at the entire picture.
Logo Design. Brand Development. Digital & Print Identity. Trademark Assistance.
Instead of creating a logo today and wondering how to protect it tomorrow, let's build your brand with the future in mind.
Let's Build Something Worth Protecting.
DID YOU KNOW?
- Registering your company name or domain name does not automatically provide trademark rights
- A Canadian trademark registration is valid for 10 years and can be renewed
- Canadian trademarks can cover names, logos and other distinctive brand elements; CIPO notes trademarks can include things such as slogans, colours, sounds, packaging and other identifiers.
Services Offered
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- Logo design
- Slogan development
- Ad campaigns
- Vehicle advertisement design
- Marketing strategies
- Complete Brand Refresh
- Refresh Marketing Collaterals
- Direct mail-outs
- Branding
- Email marketing
- Public Opinion Surveys
- Print advertisements
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